Admission essay solutions

There’s more to every
student than grades

and test scores.

Throughout my 25+ year career as a writer and Creative Director, I’ve
helped tell the stories of brands as diverse as The Ritz-Carlton, Icelandic
Glacial Water, Apple, Microsoft and Toyota, Honda and Nissan. I always
leapt at the opportunity to do pro bono work, and I am particularly
proud of campaigns I created (often with small, volunteer teams) for
The Natural Resources Defense Council, Heal the Bay and The Young
Musician’s Foundation.


These days, in addition to 826LA where I help high school students craft
their college essays, I volunteer with NourishLA and Good Karma
Gardens. I’m a long-time Venice resident who enjoys swimming, cooking,
reading and writing.

My story